Sterling Clothing – Privacy Policy

Last Updated: 19 September 2025

Sterling Clothing (Pty) Ltd (“we,” “us,” “our”) is committed to protecting your privacy and personal information. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you interact with our website, make a purchase, or use our services.

As the Responsible Party for your personal information, we are obligated to process it lawfully and in accordance with the Protection of Personal Information Act (POPIA) of South Africa.

By using our website and services, you consent to the collection and use of your personal information as described in this policy. If you do not agree with this policy, please do not use our services.

1. Information We Collect

We collect personal information to provide and improve our services. The types of information we collect include:

• Identity and Contact Information: Your name, email address, physical address, and phone number when you register an account, subscribe to our newsletter, or place an order.
• Transaction Information: Details about your purchases and the products you’ve bought.
• Payment Information: Payment card details, which are processed securely by our third-party payment gateways. We do not store your full payment card details on our servers.
• Technical Data: Your IP address, browser type and version, time zone setting, location, and operating system. We collect this data automatically when you visit our website using cookies and other tracking technologies.
• Marketing and Communications Data: Your preferences for receiving marketing from us and our third parties.

2. How We Use Your Information

We use the information we collect for the following purposes:

• To Process Your Orders: To fulfil and manage your purchases, payments, and returns.
• To Communicate With You: To respond to your inquiries, provide customer support, and send you transactional notifications about your order status.
• For Marketing Purposes: To send you marketing communications and special offers where you have given us your explicit consent. You can opt-out of these communications at any time.
• To Improve Our Services: To analyse website usage, troubleshoot problems, and improve the functionality and content of our online store.
• For Security: To protect our website and business from fraud and other security threats.
• To Comply with Legal Obligations: To meet our legal, regulatory, or tax obligations.

3. Sharing and Disclosure of Your Information

We do not sell your personal information. We may, however, share your information with trusted third-party service providers who assist us in operating our business and providing services to you. These include:

• Payment Processors: To securely handle payment transactions.
• Delivery Partners: To deliver your purchased products.
• Marketing and Analytics Platforms: To assist us with our marketing efforts and to understand how our website is used.

We ensure that all third-party providers are subject to strict data protection and confidentiality agreements and are only authorised to use your personal information for the purposes for which we provide it to them.

We may also disclose your information to legal or regulatory authorities if required by law or to protect our rights and property.

4. Your Data Protection Rights under POPIA

As a data subject, you have the following rights concerning your personal information, which you may exercise at any time:

• Right to Access: You have the right to request a copy of the personal information we hold about you.
• Right to Rectification: You can request that we correct any inaccurate or incomplete personal information we hold about you.
• Right to Erasure: You can ask us to delete your personal information in certain circumstances.
• Right to Object to Processing: You have the right to object to the processing of your personal information for certain purposes, including direct marketing.
• Right to Lodge a Complaint: You have the right to lodge a complaint with the Information Regulator in South Africa if you believe we have not handled your personal information in accordance with POPIA.

5. Data Security

We have implemented reasonable technical and organisational measures to protect your personal information from unauthorised access, use, or disclosure. While we take every precaution, no method of transmission over the Internet is completely secure. Therefore, we cannot guarantee the absolute security of your personal information.

6. Retention of Your Information

We will retain your personal information only for as long as is necessary to fulfil the purposes for which we collected it, or as required by law. Once the need for your information has passed, we will securely destroy or de-identify it.

7. Cookies

Our website uses cookies and similar tracking technologies to enhance your browsing experience. Cookies are small data files stored on your device that help us remember your preferences, analyse site traffic, and improve our services. You can manage your cookie preferences through your browser settings.

8. Contact Us

If you have any questions or concerns about this Privacy Policy or wish to exercise your data protection rights, please contact us at:

• Email: esther@kingsgate.co.za
• JHB: 011 834 2290
• DBN: 031 300 8911

We are here to help and will respond to your request as required by law.